20 Ways to Keep Clients Coming Back For More
20 Ways to Keep Clients Coming Back For More
By Akash Mehta
April 18th 2008

Whether you're a freelancer or a 500-person development shop, client retention matters. With every new client, you have to explain your service offering, spend time discussing their project, and enlighten them on the possibilities of their project -- essentially, put resources into winning the client. Client turnover is especially high in the web service industry, where it is just about impossible to compete on price.

Now, wouldn't it be great if all your clients were repeat customers, and you could spend more time actually managing projects? In this article, I'll identify 20 ways to improve your client retention rates and keep clients coming back for more.

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