Anatomy of an FDD
The Anatomy of an FDD
By Jeff Elgin
Entrepreneur Magazine
January 2009
We break down your most tedious--and valuable--franchise research tool into digestible bites.
Reading the Franchise Disclosure Document, or FDD, might not be as entertaining as curling up with a good mystery novel, but it does provide most of the clues you'll need to find the best franchise for you. And you definitely don't want mysteries when you're looking at franchises--you want the most important facts presented to you in plain English so you have what you need to make a good decision.
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