Check Out Your Checkout

Check Out Your Checkout
By Gwen Moran
Entrepreneur Magazine - January 2010

Simple fixes can reduce the number of abandoned carts cluttering up your site.
Preston Wily couldn't understand why nearly half of his customers were abandoning their shopping carts at, his Orem, Utah-based online retailer of computer and electronic equipment. The partner and president of the company suspected the problem was with the shipping and billing information page, where nearly 23 percent of shoppers left their carts.

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