Copywriting 101: An Introduction to Copywriting

Copywriting 101: An Introduction to Copywriting

What is Copywriting?
Copywriting is one of the most essential elements of effective online marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.

So, whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond the way you want.
A 10-Step Copywriting Tutorial

This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterwards, you’ll get recommendations for professional copywriting training, plus links to tutorials on SEO copywriting and writing killer headlines.

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