DSG Associates, Inc.
DSG Associates, Inc.

About DSG
History and Philosophy
DSG Associates, Inc. began in 1981 as a communications and consulting company, founded by Donna S. Guido. In 1983 DSG designed an employee performance/motivation program for retail chain businesses based on the principles of Total Quality Management, using mystery shopping as the monitoring/measuring technique.

An employee incentive program for 1,200 Taco Bell restaurants was its first customer, but DSG soon learned that the mystery shopping providers it had contracted could not meet its specifications for short shopping windows, fast turnaround and 100% coverage. As a result, DSG began managing mystery shoppers directly, developing innovative procedures to provide better control of the mystery shopping process and more reliable results for its clients.

By the late 1980s, in addition to the incentive programs, DSG offered a unique approach to stand alone mystery shopping contracts with quality, coverage and turnaround speed far ahead of the industry.

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Contact DSG
DSG Associates
15500 Erwin St Ste 4007,
Van Nuys, CA 91411

T: (714) 835-3020
Toll Free: (800) 462-8765

Fax: (888) 711-3181
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