DSG Associates, Inc.
DSG Associates, Inc.

About DSG
DSG Associates, Inc. began in 1981 as a communications and consulting company founded by Donna S. Guido. In 1983 DSG designed an employee performance/motivation program for retail chain businesses based on the principles of Total Quality Management, using mystery shopping as the monitoring/measuring technique.

An employee incentive program for 1,200 Taco Bell restaurants was its first customer, but DSG soon learned that mystery shopping providers of the time could not meet its specifications for 100% quality coverage, short shopping windows, and fast turnaround. As a result, DSG began to liaison with mystery shoppers directly while developing innovative procedures yielding faster, more reliable results for clients and expanding into a variety of stand-alone field service capabilities.

As DSG continued to develop its on-site, on-line and telephone mystery shopping as well as related services, such as pricing studies, Intercept Interviews, and a variety of specialty audits, it also expanded from its hospitality base into a wide range of industries covering retailers, consumer products, financial services, real estate, travel and entertainment and automotive sales and service.

Our philosophy continues to be rooted in the Total Quality Management Model, exemplified by an operating focus on maintaining quality at each step of the process rather than waiting for final results and hoping for the best. An important part of this approach is The DSG Personal Touch, which simply means we believe in frequent, direct and hassle-free communication with shoppers, interviewers and clients.

Please visit the website for more information.

Contact DSG
15500 Erwin St Ste 4007
Van Nuys, CA 91411

T: (714) 835-3020
Toll Free: (800) 462-8765

Fax: (888) 711-3181
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