Do Entrepreneurs Need Good Luck? -

Do Entrepreneurs Need Good Luck?
From Alex Rovira and Fernando Trias de Bes
About.com

To get the results you want, you need to write your own rules of good luck
We once heard a mathematics professor state, "The parameters of luck are unknown to us." In other words, luck can't be explained by any specific factor; it's a matter of chance.
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About the authors
Alex Rovira and Fernando Trias de Bes are professors at Spanish B-school ESADE and authors of the book, Good Luck: Create the Conditions for Success in Life & Business, which has sold nearly 1 million copies worldwide since it was introduced in February, 2004. Both are partners at market research firm Salvetti & Llombart in Barcelona, Spain. Fernando Trias de Bes also co-authored Lateral Marketing with Philip Kotler (Wiley: 2003). For more information see www.GoodLuckTheBook.com.

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