E-Business and E-Commerce Management (3rd Edition) (Paperback)

E-Business and E-Commerce Management (3rd Edition) (Paperback)
by Dave Chaffey (Author)

why you should read E-Business and E-commerce Management:
· Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco.com and dabs.com, and on start-ups such as Northwest Supplies and Zopa.com

· Get the latest on new e-business technologies and ‘Web 2.0’ applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing

· Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility

· Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis

· Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation.

Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

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Product Details
* Paperback: 696 pages
* Publisher: Prentice Hall; 3 edition (January 18, 2008)
* Language: English
* ISBN-10: 0273707523
* ISBN-13: 978-0273707523
* Product Dimensions: 10.4 x 7.6 x 1.1 inches
* Shipping Weight: 3 pounds (View shipping rates and policies)
* Average Customer Review: No customer reviews yet. Be the first.
* Amazon.com Sales Rank: #324,754 in Books (See Bestsellers in Books)
(Publishers and authors: Improve Your Sales)
* In-Print Editions: Paperback (3) | All Editions

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