E-Commerce 2009 (5th Edition) (Hardcover)

E-Commerce 2009 (5th Edition) (Hardcover)
by Kenneth Laudon (Author), Jeffrey Travis (Author)
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Product Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Product Details

* Hardcover: 904 pages
* Publisher: Prentice Hall; 5 edition (November 15, 2008)
* Language: English
* ISBN-10: 0136007112
* ISBN-13: 978-0136007111
* Product Dimensions: 10 x 8.3 x 1.4 inches
* Shipping Weight: 3.8 pounds (View shipping rates and policies)
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