E-Commerce for Dummies (Paperback)

E-Commerce for Dummies (Paperback)
by Don Jones (Author), Mark Scott (Author), Rick Villars (Author)

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Product Description
This book provides a comprehensive overview of the diverse areas of e-business, including B2B and B2C. Case studies will show real world examples of what strategies are succeeding and what strategies are failing. Explanations of both business strategy and technology help you get your arms around this fast-moving and complex topic.

From the Back Cover
Get the scoop on the top e-commerce strategies

How to succeed in e-commerce — the fun and easy way™! To succeed in e-commerce these days, you need to understand what works — and what doesn't. Featuring real-life case studies that show you what to do — and what not to do — when charting an e-commerce strategy, this friendly guide demystifies B2B and B2C so you'll keep your business, your career — and yourself — on the cutting edge.

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Product Details

* Paperback: 432 pages
* Publisher: For Dummies; 1st edition (August 15, 2001)
* Language: English
* ISBN-10: 0764508474
* ISBN-13: 978-0764508479
* Product Dimensions: 9.1 x 7.4 x 1 inches
* Shipping Weight: 1.7 pounds (View shipping rates and policies)
* Average Customer Review:

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