Falling in Love With Growth

Falling in Love With Growth
By Norm Brodsky
Sep 1, 2008

As everyone on the Inc. 500 knows, building a company can be exhilarating. Just don't forget what got you there.

One of the newspapers I read every day is The New York Times, and an article in its business section recently caught my eye. It concerned the attempt of Starbucks (NASDAQ:SBUX) to return to the practices that had fueled its initial expansion. Apparently, the company, seduced by growth opportunities, had abandoned the standards for selecting locations that had once been its hallmark.

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