Get Your Copy Write

Get Your Copy Write
By Kim T. Gordon
June 30, 2008

Expert tips for writing great letters, ads, brochures and more without professional help

Do you consider yourself a great writer? If you're like most business owners, writing anything--from a brochure to a newspaper ad--probably isn't your strong suit. That's why "copywriting" is often left to professionals. But what happens when you need to create your own sales letter, online ad or marketing postcard without the help of a copywriter? Or suppose you're not flush with funds to hire outside help?

Here are some tricks of the trade to get you through basic wordsmithing. Put these five writing tips to work and watch your responses increase.

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