How to Start an Adventure Travel Company

How to Start an Adventure Travel Company
By Leigh Buchanan
Jul 1, 2009

Check every hotel personally, says Brian Morgan of Adventure Life. Same goes for the zip lines.

In 1998, Brian Morgan traveled to Ecuador to learn Spanish and because someone he met in college once told him it was beautiful. There he trekked in the shadow of a volcano and rafted through the rain forest to a soundtrack of monkey chatter and birdsong. It would have been easy to put down roots in South America: Morgan envisioned building a life there as a consultant. But heart and home were in his native Montana. So, after some last-hurrah backpacking around Bolivia and Peru, Morgan flew back to Missoula. He hoped to land a job that would support regular visits south of the equator.

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