How to Use Fusion Marketing: Collaborative Marketing Techniques -

How to Use Fusion Marketing: Collaborative Marketing Techniques
By Steve Thompson, published Dec 01, 2006
Associated Content

"A few years ago, when I was still practicing law, I got a call from a local mediator who was requesting an urgent interview with me. I'd met this man several times previously, and he'd seemed like a nice enough guy, so I agreed to have lunch with him the following Monday. I was expecting him to ask me legal questions about a problem he was having, but his reasons for wanting to meet with me were much different. He actually wanted to propose a way for us to work collaboratively to gain more clients - in a word: fusion marketing."

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