Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand (Paperback)
by Gerry McGovern (Author)

Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)

Product Description
"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of

Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.

Gerry McGovern ( is managing partner at a consultancy that focuses on maximizing value from web content.

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Product Details
* Paperback: 224 pages
* Publisher: A&C Black; 1 edition (September 1, 2007)
* Language: English
* ISBN-10: 071367704X
* ISBN-13: 978-0713677041
* Product Dimensions: 9.2 x 6.7 x 0.6 inches
* Shipping Weight: 1.1 pounds (View shipping rates and policies)
* Average Customer Review:
28 Reviews
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