LEGO Affiliate Program -

LEGO Affiliate Program

The LEGO Group The LEGO Group
The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.

The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.

It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys.

Vision
The purpose and vision of the LEGO Group is to inspire children to explore and challenge their own creative potential.

• We strive to accomplish this by offering a range of high quality and fun products centred around our building systems.

• In the hands of children, the products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time.

• This activity supports the child, giving it the special pride of accomplishment. In the process it "automatically" or playfully develops a set of future, highly-relevant capabilities: Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about "learning through play".

Please visit the website for more information.