Let's Get It Started

Let's Get It Started
By Jeff Elgin
Entrepreneur's StartUps
May 2008

Follow these 50 steps to finding the franchise of your dreams.
Surprise! Your franchise research doesn't begin with looking at franchises at all. It begins with a very thorough self-examination, because if we're going to find a franchise that's a good match for you, we're going to have to know a lot more about what you want and what resources you have to work with. The answers are inside you, but they may not be things you have carefully thought through and written down. The effort you put into this first section will save a considerable amount of time later in the process, so take your time and do a great job with these initial steps.

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