MerchantTribe is the latest e-commerce platform from BV Software. In February, 2002 BV Software released the first commercial ASP.NET shopping cart software shortly after Microsoft released the .NET Framework version 1.0. BV Software was founded in 2001 by Marcus McConnell, an eCommerce specialist with experience building shopping cart solutions for international retailers such as EddieBauer.com, Godiva.com and 1-800-Flowers.com. Marcus saw an opportunity to deliver a world-class shopping cart solution to small businesses on the Microsoft platform. The company designs and develops world class eCommerce solutions that allow businesses of all sizes to deliver a Fortune 500 online experience.