Not So Fast . . .

Not So Fast . . .
By Catherine Seda
Entrepreneur Magazine
May 2007

Don't just throw more money at pay-per-click--make it work for you.
Let's face it: The costs of pay-per-click advertising on search engines continue to climb. These days, your competitors can include fellow entrepreneurs, large corporations, shopping sites, affiliates and ad publishers. With so many competitors, is pay-per-click worth it anymore? Yes--but you need a smarter search strategy. Here are five ways to reduce your costs while reaching new customers.

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