by John McAlister
"Ten truths to help you market via the mail."
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John McAlister has four decades of experience in newsrooms as a reporter and editor. His consulting efforts have included developing crisis management solutions for distressed clients as well as overseeing media programs and operations for seven Rose Bowl parades and games. John now works from his home office in Big Bear, Calif., where he is active locally in orchestrating various elements of the areaâ€™s annual MS Walk and summer festival.