Public Relations For Dummies (For Dummies (Business & Personal Finance)) (Paperback)

Public Relations For Dummies (For Dummies (Business & Personal Finance)) (Paperback)
by Eric Yaverbaum (Author), Ilise Benun (Author), Richard Kirshenbaum (Foreword), Robert W. Bly (Contributor)

Editorial Reviews
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)

Product Description
Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Product Details
* Paperback: 384 pages
* Publisher: For Dummies; 2 edition (May 30, 2006)
* Language: English
* ISBN-10: 0471772720
* ISBN-13: 978-0471772729
* Product Dimensions: 9 x 7.4 x 0.9 inches
* Shipping Weight: 1.2 pounds (View shipping rates and policies)
* Average Customer Review:
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* Sales Rank: #70,677 in Books (See Bestsellers in Books)
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