Put the 'Pay' in Pay-Per-Click

Put the 'Pay' in Pay-Per-Click
By Allen Moon
December 01, 2009

Are your customers all click and no conversion? Check your campaign for these 6 roadblocks.

When pay-per-click advertising is good, it's very, very good. Nothing gets highly targeted traffic to your website faster, or gives you a nimbler platform for testing. But when it's bad, Vegas is the only place you can lose money faster.

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