Brief Company History
David H. Sandler, founder of the Sandler Sales Institute, began sales training and development of the Sandler Selling System in the late 1960s and early 1970s. He created a proven sales training program for small- and mid-sized companies and Fortune 500 corporations.
Sandler Training, as we are known today, has grown from its original foundation to be the leader in sales training and management training. We have more than 35 years experience, and more than 220 training centers in major cities throughout the country and around the world, and provide instruction in a dozen languages. Weíre the only training organization that offers consistent, ongoing reinforcement training throughout the world.
We champion honest, no-nonsense consultative sales and management techniques that get results while preserving the individual team memberís self-respect. Our philosophy embodies a comprehensive approach to selling, the mastery of revolutionary technique and an entirely new attitude toward the sales and management processes.
Sandler not only provides the initial and advanced selling strategies and tactics needed to excel, but our training enables people to develop the attitudes and implement the behavior necessary to reach the highest levels of success.
Sandler Training is headed by David Mattson (CEO), Bruce Seidman (President), Margaret Stevens Jacks (Vice President-International Development), Steve Howell (Vice President-Operations), Ron Taylor (Vice President-Franchise Development), Tony Gostomski (Vice President-Finance), Bob Gregoire (Executive Vice President-Global Accounts), Rachel Miller (DirectorñMarketing), Shannon Haaf (General Counsel) and Jesse Jordan (DirectorñInformation Technology).
What We Do
Sandler Training is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople and sales managers take charge of the process.
Our training is designed to create lasting ìperformance improvementî rather than the motivational ìquick fixî typical of many seminar-based training programs. To help you accomplish your goals, Sandler provides ìreinforcement training,î a system that combines quality materials along with access to ongoing training workshops and individual coaching sessions. Through our local training centers, we provide continuing face-to-face support and reinforcement of the worldís most successful selling system.
At Sandler we understand that business success is directly related to the effectiveness of upper- and mid-level managers within an organization. Sandlerís management solutions helps managers at all levels become more effective communicators, better mentors and coaches, and competent managers of change.
Entrepeneur Magazine has ranked Sandler as the No. 1 training company seven times since 1994, including 2006-2008.
The Sandler Difference
Sandler Training recognizes and capitalizes on the power of reinforcement. Understanding and implementing a complex set of human attitudes, behaviors and selling techniques is not a ìquick fixî solution that can occur in a one-day seminar. These are sustained changes that produce lasting results through the use of participatory and recurring training and strategic business development programs
Sandler applies the same methodologies to the support and training we provide to our Franchise Network. Starting with an intense immersion in Sandler theory and materials at Initial Training, and then reinforced through personal coaching, tri-annual training conferences, regional meetings and site visits, our Franchisees reap the benefits of our 25 years of experience.
Our training and marketing materials are developed using curriculum experts and graphics professionals to craft a huge array of world-class products and packages, with something to fit almost any market.
Vice President of Franchising
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