Start Your Own Public Relations Business

Start Your Own Public Relations Business
McGraw-Hill Professional

By
Jacquelyn Lynn

Date May 1, 2009

Format Hardback

ISBN 1599183382 / 9781599183381

Edition Number 1

Language English

Audience Professional and scholarly

Imprint Entrepreneur Press

Publisher McGraw-Hill

Country United States

Copyright 2009

our Price $17.95

Overview
Starting your own Public Relations business just got easier
Entrepreneur shows experienced PR practitioners like you how to parlay your industry experience into a successful new business. Our experts take you step by step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.

Also, learn key concepts such as understanding and using the tools of the trade; communicating with clients, media and the public; and developing professional alliances from PR professionals who offer a day in the life perspective as well as priceless tips and advice.