Start Your Own Public Relations Business
Start Your Own Public Relations Business
McGraw-Hill Professional
By
Jacquelyn Lynn
Date May 1, 2009
Format Hardback
ISBN 1599183382 / 9781599183381
Edition Number 1
Language English
Audience Professional and scholarly
Imprint Entrepreneur Press
Publisher McGraw-Hill
Country United States
Copyright 2009
our Price $17.95
Overview
Starting your own Public Relations business just got easier
Entrepreneur shows experienced PR practitioners like you how to parlay your industry experience into a successful new business. Our experts take you step by step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.
Also, learn key concepts such as understanding and using the tools of the trade; communicating with clients, media and the public; and developing professional alliances from PR professionals who offer a day in the life perspective as well as priceless tips and advice.
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