The 10 Commandments of Great Copywriting

The 10 Commandments of Great Copywriting
By Gail Goodman
August 28, 2006

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers’ attention.

E-mail marketers use many strategies to improve the effectiveness of their campaigns, but one area often overlooked is what fills the page--the copy you write.

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Gail F. Goodman is the"E-Mail Marketing" coach at and is CEO ofConstant Contact, a web-based e-mail marketing service for small businesses. She's also a recognized small-business expert and speaker.
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