5 Ways to Kill a Great Marketing Plan

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5 Ways to Kill a Great Marketing Plan
By Brad Sugars
December 19, 2008
Entrepreneur.com

"Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't."

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Brad Sugars is Entrepreneur.com's Startup Basics columnist and the writer of 14 business books including The Business Coach, Instant Cashflow, Successful Franchising and Billionaire in Training. He is the founder of ActionCOACH, a business coaching franchise.

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