7 Ways to Save on Search Advertising

7 Ways to Save on Search Advertising
By Richard Stokes
December 29, 2009
Entrepreneur.com

7 tips to help strengthen your campaigns and save some cash

Chances are you've heard about the amazing ROI that can be had with pay-per-click advertising on Google, Yahoo!, and Bing. A return of 300 percent or even higher is not at all unusual with this form of advertising. Still, these are hard times and cash is scarce, so here are seven tips you can use to trim the fat from your search advertising campaigns.

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