Building & Running a Successful Research Business: A Guide for the Independent Information Professional (Paperback)

Building & Running a Successful Research Business: A Guide for the Independent Information Professional (Paperback)
by Mary Ellen Bates (Author), Reva Basch (Editor)
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Product Description
Online research is one of the hottest work-from-home business opportunities of the decade, and this handbook provides the information necessary to launch, manage, and build a successful research business. Explained is every step of the process including getting started, running the business, marketing, and researching. The important question of "is this business right for you?" is addressed in detail, as are how to close the sale, managing clients, promoting services on the web, and tapping into powerful information sources beyond the web. Also provided are a description of the types of research independent information professionals are expected to provide and surveys of the online and offline tools necessary to build expertise and ensure a satisfied clientele.

About the Author
Mary Ellen Bates is the owner of Bates Information Services, an Internet research consulting firm. She is a contributing editor of The Information Advisor and a columnist for online topics for EContent and ONLINE magazines. She is the coauthor of Researching Online for Dummies and the author of Mining for Gold on the Internet and The Online Deskbook. She lives in Washington, D.C.
Product Details

* Paperback: 472 pages
* Publisher: Information Today, Inc. (April 1, 2003)
* Language: English
* ISBN-10: 0910965625
* ISBN-13: 978-0910965620
* Product Dimensions: 9.2 x 7.5 x 1.1 inches
* Shipping Weight: 1.7 pounds (View shipping rates and policies)
* Average Customer Review:

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