Customer Service Heroics
Customer Service Heroics
By Eileen Figure Sandlin
August 01, 2008
Entrepreneur.com
Savvy eBay sellers go the extra mile to satisfy customers.
Thinking like a customer, as Geller did, is the key to running a successful business
on eBay. The marketplace is wide open for sellers of every-thing from iPods to Igloo coolers. But it's those sellers who consider what their customers want most, then strive to satisfy them without reservation, who will be most successful--and not just because of the payments that subsequently land in their PayPal accounts. Rather, providing good customer service generates repeat buyers and coveted word-of-mouth marketing that you can't buy at any price.
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