E-Commerce: Business, Technology, Society (3rd Edition) (Hardcover)

E-Commerce: Business, Technology, Society (3rd Edition) (Hardcover)
by Kenneth C Laudon (Author), Carol Guercio Traver (Author)
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Editorial Reviews
Product Description
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

From the Back Cover
E-Commerce: Concepts and Issues provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce. --This text refers to an out of print or unavailable edition of this title.

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Product Details

* Hardcover: 896 pages
* Publisher: Prentice Hall; 4 edition (January 7, 2008)
* Language: English
* ISBN-10: 0136006450
* ISBN-13: 978-0136006459
* Product Dimensions: 10.1 x 8 x 1.5 inches
* Shipping Weight: 3.8 pounds (View shipping rates and policies)
* Average Customer Review:

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