How To Get Past "White Fang" & Get Your Message Through To Senior-Level Executives

How To Get Past "White Fang" & Get Your Message Through To Senior-Level Executives
by Ernest Nicastro

Direct marketing guru and author Denny Hatch has a colorful name for executive assistants. He calls these good people, whose responsibilities include screening phone calls, sorting the mail and helping to manage the daily activities of their high-powered bosses…"White Fang." And these days "White Fang" has very capable assistants of his or her own in the form of caller ID, voice mail and email filters.

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