How to Create a Copywriting Portfolio of SPEC ADS
How to Create a Copywriting Portfolio of SPEC ADS
By Apryl Duncan,
The Balance Careers

Preparing an advertising portfolio of spec ads—ones you've created to show off your skills, not for an actual client-may make you feel like an amateur. But creative directors at advertising agencies have hired their fair share of budding copywriters based on spec work alone.

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The Balance Careers is part of the Dotdash publishing family.
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