How to Register a Trademark for a Company Name

How to Register a Trademark for a Company Name
Starting a Business, How-To Guide
Wall Street Journal

"Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyerâ€™s help. The simplest way to register is on the U.S. Patent and Trademark Officeâ€™s Web site, www.uspto.gov."

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