How to Research Your Business Idea
How to Research Your Business Idea
By Karen E. Spaeder
Entrepreneur Magazine
Your brilliant idea may indeed be brilliant--or it may need some work. Here's how to find out whether you're ready for startup.
Somewhere between scribbling your idea on a cocktail napkin and actually starting a business, there's a process you need to carry out that essentially determines either your success or failure in business. Oftentimes, would-be entrepreneurs get so excited about their "epiphanies"-the moments when they imagine the possibilities of a given idea-that they forget to find out whether that idea is viable.
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