Paint A Picture

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Paint A Picture
Entrepreneur's StartUps
May 2008

Shoppers can't use their five senses online, so make sure your product photos say it all.

Craft sites are like the Hollywood of the online world: Image is everything, and a bad photo can mean the end of your career.

"Because your [customers are] shopping on the web, having good pictures and a good description is key to building up a good feedback reputation," says Robert Kalin, co-founder of Etsy.com. "Offline, customers are able to go into a store and hold the product up, stretch it out, try it on. You need to have things that mimic those elements in the online world."

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