Starting an Online Business in a Down Economy

Starting an Online Business in a Down Economy
By Melissa Campanelli
September 22, 2008
Entrepreneur.com

As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum.

We all know we're in less-than-stellar economic times. While there's no official "recession," every person you know is probably watching his daily spending and cutting back wherever possible.

Since money is tight, is it really a good time to start an online business? You bet.

To begin with, internet startups have low overhead and startup costs--as low as $3,000, thanks in part to inexpensive, yet robust e-commerce software and services on the market. What's more, the business can be set up in a home office and attended to at nights and on weekends, allowing new entrepreneurs to keep their day jobs. In addition, many budding entrepreneurs can set up their online businesses in less than one week.

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