Want to Buy a Franchise? See What Survey Says

Want to Buy a Franchise? See What Survey Says
By Richard Gibson
Wall Street Journal

Discerning investors who want unvarnished information about a franchise before buying often peruse blogs for franchisees' gripes or concerns. Now, there's another item to consult: the franchisee-satisfaction survey.

At least two firms, Franchise Research Institute and Franchise Business Review, query existing franchisees in dozens of systems on their satisfaction levels and publish the results of those polls on their Web sites.

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