Digital/Online Marketing: A marketing program is essential for getting the word out about your home based business. Check out tips on coming up with an advertising budget, advertising program, and how to use online digital marketing, e-mail marketing, Internet marketing, direct mail marketing, and fusion or guerilla marketing.

Advertising in Digital Media
Advertising in Digital Media By Robert J. Shimonski July 17, 2008 Entrepreneur.com "These 3 hot trends can give you a competitive edge on the web and beyond." Please visit the website for th
How Do I Measure the Success of My Internet Marketing Efforts?
How Do I Measure the Success of My Internet Marketing Efforts? AllBusiness.com "Measuring the success of Internet marketing efforts is easy, because you have quantifiable results. Online marketing
How to Manage Your Online Advertising
How to Manage Your Online Advertising By Tim Donnelly Aug 12, 2010 Inc.com "When working with a digital ad system, there are secrets to making sure you're getting the most out of the deal."
How to Monitor the Effectiveness of Online Advertising
How to Monitor the Effectiveness of Online Advertising AllBusiness.com "One common concern facing many small businesses is the ability to track how well their Internet advertising campaigns are pe
Integrate Your Online Advertising
Integrate Your Online Advertising By Danielle Babb July 07, 2009 "Why pay for clicks when you can actively network with your customers?" Please visit the website for the article. Copyri
Marketing Online: Basic Strategies Any Business Can Use
Marketing Online: Basic Strategies Any Business Can Use By Susan Ward, The balance small business "6 Ways of Marketing Online Want to get into marketing online but wondering what the options are
Marketing Your Business on Craigslist
Marketing Your Business on Craigslist By Shanon Lewis December 06, 2006 Entrepreneur.com "Learn how to showcase your products and services on this popular online marketplace." Please visit t
New Frontier of Advertising
The New Frontier of Advertising By Roy Williams April 10, 2006 Entrepreneur.com "Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what wo
Next Wave of Digital Marketing Trends
The Next Wave of Digital Marketing Trends By John Arnold May 04, 2010 Entrepreneur.com "Sometimes the most important small business marketing tools and technologies start out as expensive e
Opportunity Is in the Bag
Opportunity Is in the Bag By Doresa Banning May 03, 2010 Entrepreneur.com "Social shopping is driving more than products and purchases--and forward-thinking online retailers are working with
Rich Media for Your Website
Rich Media for Your Website By Melissa Campanelli Entrepreneur Magazine - November 2006 "Wow customers by adding rich media elements to your website." Please visit the website for the arti
Top Six YouTube Sins (and How to Fix Them)
The Top Six YouTube Sins (and How to Fix Them) By Keir Thomas December 2, 2010 Entrepreneur Magazine "If you promote your business via video, don't keep making these mistakes." Visit the web
Transform Your Website Into a Sales Powerhouse
Transform Your Website Into a Sales Powerhouse By Mitch Meyerson and Mary Eule Scarborough February 29, 2008 Entrepreneur.com "With the growing rate of internet shoppers, make sure you design y
Twitter Crushes Facebook for Marketing
Twitter Crushes Facebook for Marketing By Barbara E. Hernandez December 10, 2010 Entrepreneur Magazine "Although Facebook has a larger social media presence and more users, Twitter gives busine