Direct Mail Marketing: A marketing program is essential for getting the word out about your home based business. Check out tips on coming up with an advertising budget, advertising program, and how to use online digital marketing, e-mail marketing, Internet marketing, direct mail marketing, and fusion or guerilla marketing.

12 Steps to the Perfect Direct Mail Piece
12 Steps to the Perfect Direct Mail Piece by Barry Fieg Last updated Feb. 25, 2019 Businessknowhow.com "Don't make the mistake of thinking direct mail has been replaced by email marketing. Your
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5 Ways to Use Direct Mail in Your Business
5 Ways to Use Direct Mail in Your Business By Melanie Schaefer Businessknowhow.com "Direct mail can bring in more customers than print, radio or local TV advertising. Here are five ways to inclu
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99 Tips for Direct-Mail Marketing
99 Tips for Direct-Mail Marketing By Al Lautenslager January 23, 2006 Entrepreneur.com "Kick your marketing into high gear with these 99 ways to get customers to open your mail." Please v
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Creative Direct Marketing Ideas
Creative Direct Marketing Ideas by Leigh Richards, Demand Media The Houston Chronicle "Creative direct marketing efforts can pay off." Visit the website for article. © 2011 Hearst Communic
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Direct Mail - Entrepreneur.com
Direct Mail By Kathy J. Kobliski January 17, 2006 Entrepreneur.com "Direct mail is everywhere--and if you're not using this pervasive form of advertising, you could be missing out." Please v
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Direct Mail Marketing With Generation Y
Direct Mail Marketing With Generation Y by Janice Jenkins GraphicDesign.com "The teens of today are very different from the teens of yesteryears. They are more independent, more outgoing, more ad
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E-mail Versus Direct Mail: Which works better?
E-mail Versus Direct Mail: Which works better? by Ivan Levison "Email or direct mail? Which is the better way to reach customer and get them to buy from you? This article discusses the merits of
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Hints for Successful Small Business Direct Mail Strategies
Hints for Successful Small Business Direct Mail Strategies AllBusiness.com "Few businesses do well without a multi-tiered marketing and advertising plan, and one good tool for your small business
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How to Find the Best Mailing List for Your Offer
How to Find the Best Mailing List for Your Offer by Bob Leduc "How to Find the Best Mailing List: You may have a great product and a great offer. But if you mail it to the wrong list you won't get
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How To Get Past "White Fang" & Get Your Message Through To Senior-Level Executives
How To Get Past "White Fang" & Get Your Message Through To Senior-Level Executives by Ernest Nicastro Direct marketing guru and author Denny Hatch has a colorful name for executive assistants. He
How To Get Past "White Fang" & Get Your Message Through To Senior-...
Keys to Direct Marketing Success
Keys to Direct Marketing Success January 5, 2009 By Alan Bayham Home Business Magazine "DM Strategies to Attract More Customers and Generate Long-Term Growth" Please visit the website for th
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Top 10 Direct Mail Mistakes | Marketing & Advertising
Top 10 Direct Mail Mistakes | Marketing & Advertising Allbusiness.com "As e-mail marketing picked up over the past decade, direct mail has fallen out of favor. However, there are times when gettin
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Using Mailing List Brokers
Using Mailing List Brokers By Francine L. Huff AllBusiness.com "It can be frustrating for a small business with a limited budget to find and attract new customers. Mailing lists are one way busin
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Writing Letters that Get Attention and Results
Writing Letters that Get Attention and Results January 7, 2010 By Christopher J. Bachler Home Business Magazine "Online Clutter Makes it More Important than Ever That Your Direct Marketing Lette
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