Focus Groups: Join a research company focus group and voice your opinion on products and services; many companies depend on focus groups for product improvement and development. Some research companies conduct one-on-one interviews; others conduct in-house group surveys, telephone interviews, and videoconferencing.
Basics of Conducting Focus Groups
Basics of Conducting Focus Groups
Written by Carter McNamara, MBA, PhD
Authenticity Consulting, LLC
Free Management Library
Focus groups are a powerful means to evaluate services or test new i
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Focus group
Focus group
Wikipedia.com
A focus group is a form of qualitative research in which a group of people are asked about their attitude towards a product, service, concept, advertisement, idea, or p
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